Women's Health Product Marketing Manager
Location: Palm Beach Gardens, Florida
Aurora Diagnostics is currently seeking an experienced Product Marketing Manager to focus on our Women’s Health Diagnostics Services at our Corporate Office, located in Palm Beach Gardens, Florida. In summary, this position is responsible for the creation and implementation of strategic marketing plans and goals for Aurora Diagnostics’ Women’s Health product line in order to develop a state-of-the-art, competitive women’s health service program.
The selected candidate will be responsible for:
• Develops and implements strategic marketing plans for the designated product line through
market research, competitive analysis, pricing, customer engagement, and business planning.
• Evaluates and executes the appropriate marketing mix for the product line to increase revenue
and profitability.
• Identifies, evaluates, and launches new products, partnerships, and product enhancements to
increase the competitiveness of the product line.
• Serves as the company’s expert on the product line.
• Identifies and communicates to the company any needs, competitive information, and market
information related to the product line.
• Provide training on the products and services in the designated product line across the
organization to Sales, Operations,
and Pathology.
• Designs materials for the product line including sales collateral, launch materials, customer
presentations, videos, and sales training materials.
• Works with the Marketing Communications Department to design and execute various marketing
projects.
• Collaborates cross-functionally on competitive selling, pricing, market development, and field
solutions.
• Attends trade shows and industry association meetings.
• Maintains strictest confidentially.
• Performs other duties as assigned.
To qualify, the successful candidates must possess:
• Knowledge of concepts of marketing including marketing strategies, competitive analysis, market
research, product development, marketing communications and public relations.
• Proven ability to lead multi-functional teams to accomplish specified objectives and goals.
• Ability to build relationships with medical thought leaders for the designated product lines.
• Strong communication and interpersonal skills.
• Experience in health care laboratory services, diagnostic testing, esoteric services and/or other
related women’s health care testing.
• Knowledge of the U.S. health care systems.
• Skill in the development of marketing strategies and marketing analysis.
• Skill in sales and service management.
• Ability to communication effectively across the organization with Sales, Operations, and Pathology.
• Bachelor’s Degree in Science, Business, Marketing or Health Administration.
• Minimum of two years of experience in marketing/ product management, preferably in a health
care setting.
Aurora Diagnostics offers a competitive compensation package, including outstanding benefits and an excellent work environment. If you are interested in joining our team, please email your resume (salary history and requirements must be included) to hrrecruiter@auroradx.com. No recruiters/agencies please. An Equal Opportunity Employer/Drug Free Work Place