Director of Marketing

Job Description

Job Title: Director of Marketing

Aurora Diagnostics is currently seeking an experienced Director of Marketing for our location in Palm Beach Gardens, Florida. Aurora is the largest independent diagnostic pathology laboratory company in the country with 23 lab locations in 16 states. The candidate will be responsible for directing company’s overall marketing and strategic planning programs to ensure growth, product/service development, internal/external communications, quality control and profitability.

The selected candidate will be responsible for:

• Designs, implements, and facilitates strategic marketing plan for the company.
• Supports and facilitates the development and implementation of the company’s product-specific marketing plans.
• Plans and administers the company’s Marketing Operations budget; support development of regional marketing budgets.
• Overseas short and long-term product development initiatives and goals for vertical market product lines.
• Leads cross-functional teams to align and drive product line goals and initiatives in conjunction with product managers, as well as participates
  in cross-functional teams to represent marketing’s responsibilities and positions.
• Directs overall company brand development
• Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
• Oversees corporate communications and public relations activities through external/internal communications and systems and external
  vendors and consultants.
• Develops and administers marketing database which includes client and prospect information, mailing list applications, access to
  financial reports, etc.
• Oversees Corporate and ADX partner web site design and maintenance.
• Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls
  within designated budgets.
• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.
• Monitors company industry position through competitor review of products, sales and marketing activities.
• Establishes and maintains relationships with industry influencers and key strategic partners.
• Guides preparation of marketing activity reports and presents to executive management.
• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
• Manages and directs staff including recruitment, selection and development to achieve company goals and objectives.
• Maintains strictest confidentially.
• Performs other duties as assigned.
• Complies with all State, Federal, professional regulations as well as department rules, polices, and procedural manuals.
• Adherence to HIPAA, Safety and OSHA Regulations.

To qualify, the successful candidates must possess:

• Bachelor’s Degree in Marketing, Business, Communications, or Healthcare Administration.
• Minimum of 5 years of experience in marketing/product management, preferably in a health care setting.
• General office equipment including but not limited to personal computers, fax machines, copiers, and printers.
• Proficiency in Microsoft Office applications, including Microsoft Word and Excel.
• Knowledge of concepts of marketing including marketing strategies, market research, product development, marketing communications
  and public relations
• Knowledge of grammar, spelling, and punctuation to type from draft copy, review and edit reports, and correspondence
• Skill in development of marketing strategies and marketing analysis.
• Skill in computer applications
• Skill in verbal and written communication
• Skill in gathering and reporting information
• Ability to handle multiple projects simultaneously, set priorities, and meet deadlines
• Ability to establish and maintain effective working relationships.

Aurora is an Equal Opportunity Employer/Drug Free Work Place. All employment is contingent upon successful completion of drug and background screening. Aurora requires all applicants to be eligible to work within the US. Aurora offers a competitive compensation package, including outstanding benefits and an excellent work environment. If you are interested in joining our dynamic team of healthcare professionals, please email your resume/ curriculum vitae to

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